I've thought about blogging for quite some time. In middle school and high school I used it as an emotional outlet for all the things I couldn't say to anyone specific. Those have long since been deleted but I still find myself wanting to share my thoughts with an unknown audience.
I just started my second semester in graduate school. I am working towards a Masters of Arts with a focus on PR. Unfortunately there isn't a social media component available so I am doing what I can to learn about its impact and opportunity on my own.
I think it's absolutely fascinating that so many corporations are utilizing Facebook, MySpace, YouTube and Twitter to build brand awareness and target new audiences. I want to know how this trend got to be such a useful tool and where it will lead. How will it impact event planning? Will PR coordinators learn to incorporate social media into their plans? Will social media become its own department in the world of marketing?
Obviously some of those questions can be answered now, but I'm interested in the long term. With so much new technology, will social media as we know it- continue to be utilized in the same ways? What type of new media or program will present itself as competition to those that we rave about today? I'd be interested to hear what experienced marketing consultants and PR managers have to say....
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